SM Supermalls Honors Filipino Entrepreneurs with MSME Champions' Wall

In a tribute to the resilience and dedication of Filipino entrepreneurs, SM Supermalls proudly unveiled the MSME Champions' Wall—a visual celebration of more than 17,000 micro, small, and medium enterprises (MSMEs) that continue to drive economic growth. Held at SM Mall of Asia (MOA), the event gathered distinguished guests to recognize the 2024 Presidential Awardees for MSMEs, honoring their remarkable contributions to the country’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A Symbol of Innovation and Perseverance

More than just an installation, the MSME Champions' Wall represents the strength and creativity of Filipino entrepreneurs. Designed to showcase diverse industries and success stories, it serves as a powerful reminder of the perseverance that defines the MSME sector.

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea 

Honoring the 2024 Presidential Awardees

The event brought together key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and private sector leaders alongside the esteemed awardees.

“This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation,” said Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls.

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the celebration was the formal recognition of the 2024 Presidential Awardees for MSMEs, honoring individuals and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their entrepreneurial journey, emphasizing the crucial role MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls: A Partner in MSME Growth

As part of its ongoing commitment to empowering local businesses, SM Supermalls continues to support entrepreneurs through the SM for MSMEs Program, which provides market opportunities, business development support, and nationwide visibility.

With initiatives like the MSME Champions' Wall, SM Supermalls reaffirms its dedication to being a steadfast partner in the success of Filipino entrepreneurs.

📌 For MSMEs interested in joining the program, visit: msme.smsupermalls.com